PITZ POTATO CHIPS | PACKAGING DESIGN
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We arrived to conquer the young consumer with its joy, authenticity and the taste of wanting more!
ABOUT
PITZ is a fun and authentic potato chip brand, ready to win over young consumers with its irresistible flavor. It appeared in the Rotulando Course, reflecting a passion for quality and the pleasure of tasting.
CONCEPT
The creation of packaging for the Pitz Salgadinho de Batata brand was born from the Rotu:Create 2.0 Challenge of the Rotulando Course - Specialization Course for Label and Packaging Design. The design of the packaging came from the briefing of the course teachers. Competitor analysis, research on the target audience, creation of the visual identity and design of the packaging label were carried out following all the technical standards defined by Anvisa, including the new food nutritional table and the frontal magnifying glass that come into effect. effective in 2022.
BRAND MANIFEST
We are young, we hate rules, complicated routines and any bureaucracy that tries to push us around. We know we have all the time in the world, but we don't want to waste a second or get into the daily pile, because fun is our mission. We don't take life so seriously, we have energy, a joyful and uncompromised spirit. That's why we simplify everyday tasks, often tedious, bringing joy to every moment that boredom tries to take over. Pitz, get ready for that flavor!
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DASHEET
Client — Pitz, Rotulando Course
Briefing — Rotulando Course — Barbara Rodrigues and Priscylla Nunes
Task — Branding and Packaging
Designer — Raquel Braz Ribeiro, Brazil
Studio — RBR Design, Brazil
Briefing — Rotulando Course — Barbara Rodrigues and Priscylla Nunes
Task — Branding and Packaging
Designer — Raquel Braz Ribeiro, Brazil
Studio — RBR Design, Brazil
Thank you for watching!
Based in Brazil, RBR Design® spreads ideas around the world.
My name is Raquel Braz Ribeiro and I am aims to elevate design to a remarkable level and create emotional bonds among people, products and brands.
